Acme Brick's founder, George Bennett, knew the importance of quality. He carefully sought a suitable clay or shale deposit and invested in what was then state-of-the-art equipment. Bennett's commitment set the mark for all future Acme managers, and so did his brick. Acme Brick homes built a century ago are still standing, and they are as beautiful as ever. More than a century of history with success stories such as these gave Acme managers the confidence to launch a multifaceted quality-assurance program for homebuyers.

Commitment to homebuyers

• 100 Year Limited Guarantee: Introduced in 1991, Acme's centennial, this document puts Acme's commitment to quality in writing in order to assure customers of quality on the exteriors of their homes. To read the guarantee, click here.
• Good Housekeeping® Seal: Acme participates in one of the oldest and best-known consumer-protection programs in the nation. For general information on the Good Housekeeping Seal, click here.
• The Acme name: Acme proudly stamps its name into one end of select residential brick just before hard-firing. On a typical home, the Acme name appears several times, along windowsills and at corners. This logo forms a subtle but unmistakable indicator of the quality that was built into the home's exterior.
• Premier quality for all homebuyers: Acme makes brick for each home and for every budget, from starter homes to mansions. All Acme Brick are manufactured to exceed the standards of applicable building codes. Acme's commitment to affordability makes a quality exterior available to all homebuyers.
• Education: In the late 1970s, so-called adobe brick from Mexico flooded into the Southwest. Underfired and thus prone to crumbling and weathering, these imports posed a risk to unsuspecting homebuyers. Acme and an industry trade organization mounted a public-information campaign to alert consumers to the deficiencies of adobe brick. Today, Acme informs homeowners of the disadvantages of other home-exterior options, such as artificially colored concrete brick, fiber-cement board and preformed synthetic stucco panels.

Commitment to communities

• Support for local causes: Through cash and in-kind contributions, local and regional Acme offices support charities in their communities, such as Habitat for Humanity, Ronald McDonald Children's Charities, United Way, American Cancer Society, American Red Cross, March of Dimes, National Multiple Sclerosis Society, Big Brothers/Big Sisters, Junior Achievement, and many others.

Continuous improvement

Through ongoing research and capital investment, Acme Brick continues to advance both the art and science of the world's oldest manufactured product.

• Holes: The holes that you see in each Acme Brick are an industry innovation credited to George Bennett, Acme's founder. Bennett recognized that "coring" the brick would make the brick easier to handle and less expensive to ship. Core holes allow every part of the brick to reach the desired firing temperature–-just as the hole in a doughnut allows the dough to cook evenly.
• King Size: One of the largest costs of brickwork is the mason's time. In the 1960s, Acme introduced King Size brick with a face about 20% larger than that of standard modular brick, but with the same height-width proportions. The larger face area means fewer brick to handle, which saves money on construction--and helps keep Acme Brick affordable for entry-level homes.

Also, Acme Brick engineers advance the uses of brick in innovative, economical applications. Double Wall construction, for example, makes use of brick as an interior and exterior surface, in loadbearing and non-loadbearing applications.

Color selection

Within Acme Brick's marketing region, no other manufacturer offers a wider selection of attractive colors: reds, whites/grays, tans/browns, darks, pinks/roses, and bolds/blends.